PMG.Today, Media & Marketing 3.0, Amersfoort @PMG: Branding


Every business, every company, every product has its own identity. Consciously or unconsciously this gives people a certain feeling. We therefore have to transform this identity into a brand, since a brand is more than a logo, more than a product or service, more than just a story. In fact, a good brand touches you in your heart. It reflects the core values of your company.

The positioning of the essence of your company - your unique DNA - is branding. Part of it is the combination of your name and pay-off, the logo, the design and the story around it. PMGToday develops the brand strategy of your company, product or service, as a starting point for your marketing and communication. That’s why in the instance branding is the most essential marketing tool. By creating unity and authenticity, your message will always be strong, clear and effectively.

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