PMG.Today, Media & Marketing 3.0, Amersfoort @PMG: Viral Campaigns

Viral Campaigns


The positioning of your product or service on social media is a priority within the new marketing. In a short period of time you will reach large groups of consumers, who will spread the word by themselves. This is a very personal way of movement marketing, without large budgets and with the snowball effect as intended result.

From this point of view viral marketing is like a viral epidemic. It is similar to word-of-mouth advertisement reinforced by the internet. The result: a large number of people will be reached quickly and cheaply. As long as virals are forwarded, the visibility of your message grows automatically. This is an ideal way of marketing your product in for example a commercial.

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